Some of us have the misconception that the LABEL on a jar is more important than the contents. We tend to forget that the label is solely an external identifier, and what really matters is the contents ~ what is on the inside of the jar.
We are giving labels at birth, labels whilst growing up, labels by our friends, labels in our relationships, labels in our marriage, and labels during our entire life.
We are daily being pigeon-holed into categories, and labelled. What sorts of labels are you wearing or more to point do these labels truly reflect who you are, or who you aspire to become?
Labelling is not only associated with products, we regularly use them as an identifier of who we are.
-> So what are the labels you use in describing yourself?
-> What are the labels you have used in describing your business?
-> Think about the labels you give yourself! Are the labels positive to spur you into the action, or labels that are tying you down?
We need to be conscious of the labels that we use in describing our business. Some of these labels may be those that are NOT bringing in the business that you desire. Labels should be something that indicates or expresses who or what we believe or stand for, rather than wearing or bearing labels that are a misrepresentation of your business or yourself. The labels should be a form of a mark of respect of what your company represents.
Some of these labels are so engrained in our psyche that they refuse to come off, just like the labels on some products, whereby you have to prise them off by force, or less your carry them for the rest of your life.
Sometimes there’s that sense of connection with labels too.
The effects of labelling may seem to be a trifling subject, whereas in fact, it can be damaging. Labelling people can cause the loss of motivation and self-esteem that can prevent the person from change or improvement
When we attach ourselves to labels, we should not forget that it is an external identifier and what really counts is what’s on in the inside ~ the REAL you.